Could Ghana take a leaf out of Tanzania's textile industry?
With the current explosion of African textiles in global fashion, I am fairly sure that many of you reading this will have one or two pieces making a home in your wardrobe. Typically, if the cloth Samples from the CHiCHiA collection image sourced from CHiCHiA Sweet Mummy: Yehowa Nhyira Wo (Jehovah Bless You) A typical Ghanaian cloth (Ntuma) (Ntuma/Ankara) was manufactured for the West African market, the colours and patterns would be the dominant features. Any wording to explain the meaning behind the patterns would be relegated to the edges of the materials or become part of the hem of a skirt or wrapa. Business branding There are exceptions of course. Businesses, institutions and political parties tend to feature names from their company, university on these textiles or use it for commemorative occasions, and this form of communication is not unique to Ghana. It happens in Tanzania and neighbouring countries as well, as a way of buil...